MOBILE APP

TAB Race Feed

Tabcorp is the largest provider of wagering and gaming products and services in Australia. Their main app is TAB.

The primary objective of this project was to enhance the data consumption experience for existing users, enabling them to gain deeper insights into race information, thereby improving their ability to make informed betting decisions.

As a member of Aura design team, I actively contributed as a UX/UI Designer throughout the entire design and development process.

MOBILE APP

TAB Reimagine

Tabcorp is the largest provider of wagering and gaming products and services in Australia. Their main app is TAB.

The main goal of this project was to reduce new TAB users aged 18-35 from going dormant within the first 60 days after signing up to TAB.

As a member of Aura design team, I actively contributed as a UX/UI Designer throughout the entire design and development process.

MOBILE APP

Aura Sports App

Aura aims to be one of the top multi-sport apps in the world, revolutionising the way fans engage with their favourite teams and players by becoming the number one sports app.

The app has undergone extensive development as a long-term project within an Agile environment, with strong collaboration between the Design team and other critical teams, including Product and Engineering. I actively contributed as a UX/UI Designer.

MOBILE APP

Fanatics Multi-Sport App

Fanatics, Inc. is an American manufacturer and online retailer of licensed sportswear, sports collectibles, NFTs, trading cards, and sports merchandise, as well as sports betting and iGaming.

Fanatics is changing the way fans connect with their favourite teams and players. Therefore, there is a need for a multi-sport app to engage their customer base.

MOBILE APP

Styleme.n

Under the guidance of my tutor at Academy Xi, I developed Styleme.n - an initiative aimed at helping young men improve their fashion sense.

The project ambition involves partnering with fashion experts, stylists, and brands to assist men in discovering their personal style without expending too much effort.

DESKTOP / MOBILE WEBSITE

Xero • Homepage Redesign

As a component of my course at Academy Xi, I completed a live client project in six weeks to redesign Xero's homepage.

The client's primary objective was to look for any pain points and improvement on their Homepage to help users locate important information, as well as driving conversions.